/* ==========================================================================
   PCV — Proposta com Comunicação de Valor
   Landing page mobile-first, minimalista, editorial.
   ========================================================================== */

:root{
  --ink:            #12101a;
  --ink-soft:       #3a374a;
  --purple:         #3d0f73;
  --purple-deep:    #2a0a52;
  --purple-soft:    #6b3fb0;
  --paper:          #ffffff;
  --paper-alt:      #f6f5f8;
  --line:           #e7e4ee;
  --line-soft:      #eeecf3;

  --max-w: 560px;
  --gutter: 28px;

  --fs-caption: 15px;
  --fs-note: 16px;
  --fs-body: 18px;
  --fs-body-lg: 20px;
  --fs-card-title: 22px;
  --fs-subtitle: 26px;
  --fs-section-title: 32px;
  --fs-headline: 40px;
  --fs-number: 52px;
}

*,*::before,*::after{ box-sizing: border-box; }

html{ -webkit-text-size-adjust: 100%; text-size-adjust: 100%; }

body{
  margin:0;
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}

h1,h2,h3,h4,p,ol,ul{ margin:0; padding:0; }
ul,ol{ list-style: none; }
a{ text-decoration:none; color:inherit; }
button{ font-family:inherit; }

img{ max-width:100%; display:block; }

/* ---------------------------------------------------------------------- */
/* Generic screen/section shell                                           */
/* ---------------------------------------------------------------------- */
.screen{
  padding: 72px var(--gutter) 80px;
  background: var(--paper);
}
.screen.alt{ background: var(--paper-alt); }

.screen > *{
  max-width: var(--max-w);
  margin-left: auto;
  margin-right: auto;
}

.section-title{
  font-size: var(--fs-section-title);
  line-height: 1.28;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 44px;
  letter-spacing: -0.01em;
}

.body-text{
  font-size: var(--fs-body-lg);
  line-height: 1.6;
  color: var(--ink-soft);
  margin-bottom: 28px;
}

.btn{
  display: inline-block;
  width: 100%;
  text-align: center;
  padding: 22px 24px;
  border-radius: 14px;
  font-weight: 700;
  font-size: 19px;
  letter-spacing: 0.01em;
}
.btn-block{ display:block; }
.btn-primary{
  background: var(--purple);
  color: #fff;
  box-shadow: 0 10px 24px -8px rgba(61,15,115,0.45);
}
.btn-inverse{
  background: #ffffff;
  color: var(--purple-deep);
}

/* ---------------------------------------------------------------------- */
/* SECTION 1 — HERO                                                        */
/* ---------------------------------------------------------------------- */
.hero{
  padding-top: 56px;
  background:
    radial-gradient(120% 60% at 50% 0%, #f1ecfa 0%, rgba(241,236,250,0) 60%),
    var(--paper);
}

.brand-id{
  display:flex;
  justify-content: center;
  margin-bottom: 48px;
  text-align: center;
}
.brand-name{
  font-size: 17px;
  font-weight: 800;
  color: var(--purple);
  letter-spacing: 0.08em;
  line-height: 1.4;
}

.hero-headline{
  font-size: var(--fs-headline);
  line-height: 1.18;
  font-weight: 800;
  letter-spacing: -0.015em;
  color: var(--ink);
  text-align: center;
  margin-bottom: 22px;
}

.hero-sub{
  font-size: var(--fs-body-lg);
  line-height: 1.55;
  color: var(--ink-soft);
  text-align: center;
  margin-bottom: 52px;
}

.pillar-stack{
  display:flex;
  flex-direction: column;
  gap: 32px;
  margin-bottom: 52px;
}
.pillar-stack--tight{ margin-bottom: 0; gap: 40px; }

.pillar-block{
  border-left: 3px solid var(--purple);
  padding-left: 20px;
}
.pillar-title{
  font-size: var(--fs-card-title);
  font-weight: 700;
  color: var(--purple-deep);
  margin-bottom: 10px;
  letter-spacing: -0.005em;
}
.pillar-text{
  font-size: var(--fs-body);
  line-height: 1.6;
  color: var(--ink-soft);
}

.price-card{
  display:flex;
  flex-direction: column;
  align-items: center;
  gap: 8px;
  padding: 36px 24px;
  background: var(--purple-deep);
  border-radius: 20px;
  margin-bottom: 24px;
  text-align: center;
}
.price-label{
  font-size: 15px;
  font-weight: 600;
  color: #d9c9f5;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.price-value{
  font-size: var(--fs-number);
  font-weight: 800;
  color: #ffffff;
  letter-spacing: -0.02em;
}
.price-note{
  font-size: var(--fs-note);
  color: #cbb9ea;
  line-height: 1.5;
  max-width: 380px;
}

.price-card--offer{
  background: var(--paper);
  border: 2px solid var(--purple);
}
.price-card--offer .price-label{ color: var(--ink-soft); }
.price-card--offer .price-value{ color: var(--purple-deep); }
.price-note--offer{ color: var(--ink-soft); }

.check-list{
  margin-top: 36px;
  display:flex;
  flex-direction: column;
  gap: 14px;
}
.check-list li{
  font-size: var(--fs-note);
  color: var(--ink-soft);
  padding-left: 30px;
  position: relative;
}
.check-list li::before{
  content: "";
  position: absolute;
  left: 0;
  top: 6px;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: var(--purple);
}

/* ---------------------------------------------------------------------- */
/* SECTION 2 — PROBLEMA                                                    */
/* ---------------------------------------------------------------------- */
.quote-stack{
  display:flex;
  flex-direction: column;
  gap: 16px;
  margin-bottom: 44px;
}
.quote-card{
  display:flex;
  align-items: baseline;
  justify-content: space-between;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 22px 22px;
}
.quote-company{
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
}
.quote-service{
  font-size: 15px;
  color: var(--ink-soft);
  margin-left: 8px;
}
.quote-price{
  font-size: 22px;
  font-weight: 800;
  color: var(--ink);
  margin-left: auto;
}

.turn-statement{
  font-size: 34px;
  font-weight: 800;
  color: var(--purple);
  line-height: 1.3;
  letter-spacing: -0.01em;
  text-align: center;
  margin-top: 12px;
}

/* ---------------------------------------------------------------------- */
/* SECTION 3 — DOIS PILARES (comparativo A4 x PCV)                         */
/* ---------------------------------------------------------------------- */
.compare-wrap{
  display:flex;
  flex-direction: column;
  align-items: center;
  gap: 40px;
  margin-bottom: 52px;
}

.compare-figure{
  width: 100%;
  max-width: 300px;
  display:flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
}

.compare-photo-frame{
  width: 100%;
  border-radius: 24px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #fff;
  box-shadow: 0 18px 30px -20px rgba(18,16,26,0.35);
}
.compare-photo-frame--pcv{
  border-color: var(--purple);
  border-width: 2px;
}
.compare-photo{
  width: 100%;
  height: auto;
  display:block;
}

.compare-vs{
  font-size: 15px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--purple);
}

.compare-caption{
  font-size: 17px;
  font-weight: 600;
  color: var(--ink-soft);
  text-align: center;
  line-height: 1.4;
}

/* ---------------------------------------------------------------------- */
/* SECTION 4 — ANTES x DEPOIS                                              */
/* ---------------------------------------------------------------------- */
.ad-card{
  border-radius: 18px;
  padding: 28px 24px;
  margin-bottom: 24px;
}
.ad-card--before{
  background: #fff;
  border: 1px dashed var(--line);
}
.ad-card--after{
  background: var(--purple-deep);
}

.ad-tag{
  display:inline-block;
  font-size: 14px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
  background: var(--paper-alt);
  padding: 6px 14px;
  border-radius: 999px;
  margin-bottom: 12px;
}
.ad-tag--purple{
  color: #fff;
  background: rgba(255,255,255,0.16);
}
.ad-subtag{
  display:block;
  font-size: 16px;
  color: var(--ink-soft);
  margin-bottom: 20px;
}
.ad-card--after .ad-subtag{ color: #d9c9f5; }

.ad-before-body{
  display:flex;
  flex-direction: column;
  gap: 8px;
}
.ad-before-line{
  font-size: 18px;
  color: var(--ink-soft);
}
.ad-before-line--price{
  font-size: 24px;
  font-weight: 800;
  color: var(--ink);
}

.ad-after-list{
  display:flex;
  flex-direction: column;
  gap: 14px;
  margin-bottom: 24px;
}
.ad-after-list-item{
  position: relative;
  padding-left: 34px;
  font-size: 17px;
  font-weight: 600;
  color: #fff;
  line-height: 1.45;
}
.ad-after-list-item::before{
  content: "\2713";
  position: absolute;
  left: 0;
  top: 0;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: rgba(255,255,255,0.16);
  color: #fff;
  font-size: 13px;
  font-weight: 800;
  display:flex;
  align-items:center;
  justify-content:center;
}

.ad-after-price{
  display:flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  background: #fff;
  border-radius: 14px;
  padding: 20px 18px;
  text-align: center;
}
.ad-after-price-label{
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--ink-soft);
}
.ad-after-price-value{
  font-size: 32px;
  font-weight: 800;
  color: var(--purple-deep);
}

/* ---------------------------------------------------------------------- */
/* SECTION 5 — COMO FUNCIONA                                               */
/* ---------------------------------------------------------------------- */
.timeline{
  display:flex;
  flex-direction: column;
  gap: 0;
  margin-bottom: 48px;
}
.timeline-step{
  display:flex;
  gap: 20px;
  padding-bottom: 40px;
  position: relative;
}
.timeline-step:not(:last-child)::before{
  content:"";
  position:absolute;
  left: 21px;
  top: 46px;
  bottom: 0;
  width: 2px;
  background: var(--line);
}
.timeline-num{
  flex: 0 0 auto;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--purple);
  color: #fff;
  font-weight: 800;
  font-size: 18px;
  display:flex;
  align-items:center;
  justify-content:center;
}
.timeline-title{
  font-size: var(--fs-card-title);
  font-weight: 700;
  margin-bottom: 8px;
  color: var(--ink);
}
.timeline-text{
  font-size: var(--fs-body);
  color: var(--ink-soft);
  line-height: 1.55;
}

/* ---------------------------------------------------------------------- */
/* SECTION 6 — O QUE VOCÊ RECEBE                                           */
/* ---------------------------------------------------------------------- */
.feature-list{
  display:flex;
  flex-direction: column;
  gap: 28px;
  margin-bottom: 48px;
}
.feature-item{
  padding: 24px 22px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 16px;
}
.feature-title{
  font-size: var(--fs-card-title);
  font-weight: 700;
  color: var(--purple-deep);
  margin-bottom: 8px;
}
.feature-text{
  font-size: var(--fs-body);
  color: var(--ink-soft);
  line-height: 1.5;
}

.addon-note{
  margin-top: 32px;
  text-align: center;
}
.addon-question{
  font-size: 16px;
  color: var(--ink-soft);
  margin-bottom: 6px;
}
.addon-detail{
  font-size: 15px;
  color: #8a8698;
}

/* ---------------------------------------------------------------------- */
/* SECTION 7 — PARA QUEM É                                                 */
/* ---------------------------------------------------------------------- */
.category-list{
  display:flex;
  flex-direction: column;
  gap: 20px;
}
.category-item{
  padding: 26px 22px;
  border-left: 3px solid var(--purple);
  background: var(--paper-alt);
  border-radius: 0 14px 14px 0;
}
.category-title{
  font-size: var(--fs-card-title);
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 8px;
}
.category-text{
  font-size: var(--fs-body);
  color: var(--ink-soft);
  line-height: 1.5;
}

/* ---------------------------------------------------------------------- */
/* SECTION 8 — FAQ                                                         */
/* ---------------------------------------------------------------------- */
.accordion{
  display:flex;
  flex-direction: column;
  gap: 14px;
}
.accordion-item{
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--paper);
  overflow: hidden;
}
.accordion-trigger{
  width: 100%;
  display:flex;
  align-items:center;
  justify-content: space-between;
  gap: 16px;
  padding: 22px 22px;
  background: transparent;
  border: none;
  text-align: left;
  font-size: 19px;
  font-weight: 700;
  color: var(--ink);
  cursor: pointer;
}
.accordion-icon{
  flex: 0 0 auto;
  font-size: 24px;
  font-weight: 700;
  color: var(--purple);
  transition: transform 0.2s ease;
}
.accordion-item.is-open .accordion-icon{ transform: rotate(45deg); }

.accordion-panel{
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.25s ease;
  padding: 0 22px;
}
.accordion-item.is-open .accordion-panel{
  max-height: 400px;
  padding: 0 22px 24px;
}
.accordion-panel p{
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink-soft);
}

/* ---------------------------------------------------------------------- */
/* SECTION 9 — CTA FINAL                                                   */
/* ---------------------------------------------------------------------- */
.final{
  background: var(--purple-deep);
  color: #fff;
  text-align: center;
}
.final-headline{
  font-size: 34px;
  font-weight: 800;
  line-height: 1.28;
  letter-spacing: -0.01em;
  margin-bottom: 36px;
}
.final-list{
  display:flex;
  flex-direction: column;
  gap: 14px;
  margin-bottom: 44px;
}
.final-list li{
  font-size: 19px;
  color: #e6dcf7;
  font-weight: 500;
}
.final-offer{
  display:flex;
  flex-direction: column;
  gap: 8px;
  align-items: center;
  padding: 30px 20px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.25);
  border-radius: 18px;
  margin-bottom: 28px;
}
.final-offer-name{
  font-size: 16px;
  color: #d9c9f5;
}
.final-offer-price{
  font-size: 48px;
  font-weight: 800;
  color: #fff;
}
.final-offer-note{
  font-size: var(--fs-note);
  color: #d9c9f5;
  line-height: 1.5;
  max-width: 380px;
  margin-top: 4px;
}

/* ---------------------------------------------------------------------- */
/* Responsive tweaks for wider viewports (tablet / desktop preview)        */
/* ---------------------------------------------------------------------- */
@media (min-width: 640px){
  :root{
    --fs-headline: 46px;
    --fs-section-title: 36px;
    --fs-number: 58px;
  }
  .screen{ padding: 96px var(--gutter) 100px; }
}